TRONUS Humanitarian & Community Impact

Walking with Purpose. Giving with Power.

TRONUS was founded by mother-daughter duo Santia Deck (elite athlete) and Cynthia Cureton-Robles (visionary entrepreneur) to revolutionize footwear — and uplift communities along the way. From day one, our belief has been simple: true legacy isn’t just about what you build, it’s about who you impact. Today, under Cynthia’s leadership, TRONUS continues its mission to create luxury performance footwear while championing equity, dignity, and access for those who need it most.



Why We Give

For TRONUS, philanthropy is not a side project — it is the heartbeat of our brand. We know that a single pair of shoes can mean so much more than fashion: it’s function, freedom, and dignity. Proper footwear provides protection, prevents injury, and restores confidence, helping people take literal steps toward better opportunities.“Our vision has always been to empower, uplift, and serve,” says CEO Cynthia Cureton-Robles. “We believe business can be a force for good — creating access, restoring dignity, and celebrating those who are often overlooked.”

The Impact So Far

From donating hundreds of sneakers to homeless families in Atlanta to partnering with women-led and health-focused organizations to fund community programs, TRONUS has seen firsthand that one pair of shoes can change everything.

  • Hundreds of sneakers donated to families and youth in need
  • Partnerships with organizations like You Don’t Know My Story, Inc., Black Women in Business, and Sisters Network
  • Sales percentages reinvested into local and national community causes
  • Collaborations with schools, shelters, and nonprofits to address urgent needs

Past Initiatives & Collaborations

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You Don’t Know My Story, Inc.

This holiday season, TRONUS partnered with You Don’t Know My Story, Inc., donating premium sneakers to homeless and underserved families in Atlanta. For families without reliable shelter, a sturdy pair of shoes is more than a necessity — it’s a foundation for health, mobility, and confidence.

You Don’t Know My Story, Inc. partnership — TRONUS donation event. Photo courtesy of You Don’t Know My Story, Inc.

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Black Women in Business

TRONUS collaborated with Black Women in Business, contributing a percentage of sales to fund critical community programs. These partnerships raise both awareness and dollars for causes that matter, proving that business can be a powerful vehicle for social impact.

Photo courtesy of Black Women in Business

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Sisters Network® Inc.

TRONUS proudly partnered with Sisters Network® Inc., the first and only national African American breast cancer survivorship organization in the United States. Through this partnership, we donated a percentage of sales to support their vital work in awareness, education, and survivor support. By aligning with Sisters Network, TRONUS honors women’s health and resilience — reinforcing our mission to uplift underserved communities and champion those whose stories deserve to be heard.


Karen Eubanks Jackson, Founder & CEO of Sisters Network® Inc., wearing TRONUS Warriors.

New Initiative

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Step Into Impact™ – The TRONUS Back-to-School Campaign

This year, we’re expanding our reach with Step Into Impact™, a back-to-school campaign aimed at providing stylish, high-quality footwear to underserved youth. Through this initiative, TRONUS will donate or deeply discount Final Vault sneakers to nonprofits, schools, and youth organizations in Atlanta and beyond. “Footwear is freedom. It’s mobility, confidence, and dignity — and every child deserves that.”

Santia Deck with children during a sneaker donation — representing TRONUS’s commitment to empowering youth through the Step Into Impact™ Back-to-School Campaign.

Partner With Us

We’re looking to collaborate with:

  • Nonprofits serving youth or low-income families
  • Schools and community centers in need of footwear
  • Brands and funders looking to co-sponsor impact initiatives

Whether you’d like to receive product donations, place a bulk discounted order, or co-create a giveaway, TRONUS is ready to walk alongside you.

How Nonprofits Can Apply

Nonprofit organizations are invited to apply for future TRONUS initiatives and collaborations. By partnering with TRONUS, you can help provide comfort, dignity, and mobility to the people who need it most — while joining a growing movement to change lives through recovery-focused footwear.

Click below to apply today and take the first step in creating lasting impact together.

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